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Showing posts from November, 2015

Nativo Wins Gold for Best Use of Native Advertising at the Industry's Renowned Pearl Awards Gala ...

For media companies, Nativo provides a complete native ad solution that .... Learn how the Adobe Marketing Cloud can help marketers embrace ...

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Corona Extra's 'O Tannenpalm' Holiday Ad Celebrates 25 Years

For a quarter of a century, the success of this beloved ad has relied purely on .... Learn how the Adobe Marketing Cloud can help marketers embrace ...

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Attentions Getters: International Business Machines Corporation (NYSE:IBM), Comcast ...

The total market capitalization remained 200.28 Billion, total volume of 12.6 Million shares held in ... International Business Machines Corporation (NYSE:IBM) reported a new cloud-based service that enables ... cable provider, holds too much sway over the local cable advertising market, according to a ...

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Brokerages Set The Rubicon Project Target Price at $24.25 (NYSE:RUBI)

The firm's market cap is $653.69 million. ... The Company's Advertising Automation Cloud platform provides user reach and a marketplace for the real ...

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GroupM Predicts Strong 2016 U.K. Ad Spending, Outpacing U.K. GDP Growth For 5th Consecutive ...

The U.K. is again the fastest-growing mature advertising market worldwide and is .... Determining how to automate cloud security compliance is critical.

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The Rubicon Project Given Consensus Rating of "Buy" by Brokerages (NYSE:RUBI)

The company's market capitalization is $653.69 million. The firm ... The Company's Advertising Automation Cloud platform provides user reach and a ...

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Cyberthreat predictions for 2016: Wearables, automobiles, 4 others

To help you protect and mitigate the potential negative impact of the “internet of things,” which brings more users, apps, data, devices, and clouds than ...

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Technology Watch list: Alphabet Inc (NASDAQ: GOOGL), Akamai Technologies, Inc. (NASDAQ ...

The market capitalization of the company is $521.75 billion with the total ... ads; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and ... Akamai's participation as a Google Cloud Platform CDN Interconnect ...

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6 Things Your Competitors Know About Cloud-Based Marketing Applications

The latest buzz in the IT market – cloud technology has spurred dramatic ... Integration of marketing application with cloud-solution provider enables ... marketing strategies – telemarketing, trade shows, and advertising are used by ...

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HIRO Media Recognized as a Deloitte Technology Fast50(TM) Company for the Second ...

"We have been a pioneer in the online video advertising market and continue to ... In his General Session at 17th Cloud Expo, Sam McIntyre, Partner ...

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Boris Mizhen -- Enters the Business of Big Data for Online Advertising

With assistance of big data, specific ads can be targeted to a precise consumer .... Learn how the Adobe Marketing Cloud can help marketers embrace ...

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Daniel Yomtobian -- Recognized by Industry Leaders for Innovation

Advertise.com uses the same text ad format as other major search engines, .... Learn how the Adobe Marketing Cloud can help marketers embrace ...

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Black Friday: A history of the massive marketing event

Black Friday: A history of the massive marketing event ... If ad spending during the five day period between Thanksgiving and Cyber Monday last ... MarketingCloud and Edison Research found that a majority of people finish most of ...

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Rebuilding the Internet from the Cloud Up

Virtualization and Cloud executives share their predictions for 2016. Read them in this 8th Annual VMblog.com series exclusive. Contributed by Elad ...

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MediaMath Appoints Facebook's Country Manager for Turkey to Spearhead Eastern European ...

"The digital advertising market in Eastern Europe is experiencing strong ... at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for ...

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What Other Secrets Does Google Have Up Its Sleeve?

"If Google is already indexing both iOS and Android apps, and can stream apps (at scale) from virtual machines running in their cloud, what stops them ...

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Local Marketing & Advertising Firm Gains Momentum Heading Into Busiest Time of Year

Vibe Advertising is a local marketing and advertising firm that represents an assortment of clients .... In her Day 2 Keynote at 17th Cloud Expo, San.

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Chimani Announces Launch Partnership with Google's New App First Indexing

The Google API for app indexing was incredibly quick and easy to ... The buzz continues for cloud, data analytics and the Internet of Things (IoT) and ...

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Google Launches Android Studio 2.0 With Better Emulation Tools, App Indexing And Much More

... to ProGuard and app-signing capabilities and Built-in support for Google Cloud Platform. ... App indexing is also a new addition in the Google IDE.

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MediaMath Appoints Facebook's Country Manager for Turkey to Spearhead Eastern European ...

"The digital advertising market in Eastern Europe is experiencing strong .... In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with ...

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Insider Selling: The Rubicon Project insider Sells $523048.40 in Stock (RUBI)

The firm's market cap is $634.61 million. ... The Company's Advertising Automation Cloud platform provides user reach and a marketplace for the real ...

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Attunity, Callidus Among Undervalued Cloud Leaders, Says Roth

Digital Turbine (APPS) and MeetMe (MEET) rounded out our coverage companies representing the emerging advertising and social markets that are ...

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India's Leading Performance Ad Network Scales Business with CAKE by Accelerize

"Prior to using CAKE, we explored competing performance marketing ... CAKE, a division of Accelerize Inc., provides a cloud-based solution to track ...

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Digital Turbine Announces New Partnerships with Top Ad Agencies

As the advertising industry continues to shift ad spend to mobile, we are .... Learn how the Adobe Marketing Cloud can help marketers embrace ...

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Google acquires Bebop to boost cloud business and compete with Amazon and

Google Cloud Platform is one of the market leaders in IaaS ... in by the cloud services will outpace that of the ad division within the next five years.

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Google creates new cloud business

Moreover, traction in the cloud market could provide Google with a revenue uplift and opportunity for multiple expansions, just like it worked out for ...

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VMware cofounder and CEO Dianne Greene to run Google's cloud

VMware cofounder and CEO Dianne Greene to run Google's cloud ... Both Content.ad and the web site upon which the links are displayed may receive compensation ... "Google is after those three market leaders for sure right now".

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Google hires a big name in cloud services to take on Amazon

Moreover, traction in the cloud market could provide Google with a revenue uplift ... services so big that one day they make the company more money than ads, ... Pichai has made selling cloud storage space to enterprises a growing ...

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The BVP Cloud Index

Get the latest BVP Cloud Comps Sheets updated weekly to include the Index and public metrics of the 38 public Cloud Computing Companies; free ...

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Google aims for the cloud with VMware founder Diane Greene

Google aims for the cloud with VMware founder Diane Greene ... stated that Google's cloud revenues are on track to overtake its advertising revenues ... allow Google to navigate through the ever changing market of cloud computing.

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New Creatives

I recently gave a talk at the closing event of an EU-funded program to support the creative industries around Coventry and it gave me an opportunity to think about my ‘practice’. This is a word people in the creative industries like. It sounds like ‘craft’ but with more intent, more direction. I don’t think of … Continue reading New Creatives

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Amazon Cloud Business Threatened By New Google Hire

"This new business will bring together product, engineering, marketing and ... the cloud business may generate more revenue than the search firm's ad business. ... The cloud business unit, Amazon Web Services or AWS, has been ...

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Cloud Is Warzone And Google Arrives With Guns Blazing

The booming cloud market essentially comprises of a duopoly with no ... stated that Google's cloud revenues are on track to overtake its advertising ...

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Insider Selling: Frank Addante Sells 35630 Shares of The Rubicon Project Stock (RUBI)

The Rubicon Project, Inc. is a technology business that focuses to automate the buying and selling of advertising. The Marketing Automation Cloud ...

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Alphabet shares soar to all-time high on cloud ambitions

Google is taking on market leader Amazon as well as Microsoft which is ramping up its ... Advertising generates nearly 90% of revenue for Alphabet.

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Could Hölzle's Five-Year Prediction Be True for Google?

However, the company brought in $16.7 billion in advertising revenue in 3Q15, ... As we mentioned before, the market share for cloud computing is ...

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Can AWS and Microsoft Reach 50% Market Share in the Cloud?

Amazon Web Service had a market share of 36.9% in 3Q15, up from 33.9% in 2Q15. ... Will Google's cloud service pass its advertising service?

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Rabbit TV Offers New Ad Revenue Deal Where Networks Keep 100%

Interactive ads on the web offer great advantages over impression-based TV .... Learn how the Adobe Marketing Cloud can help marketers embrace ...

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Google to move all of its cloud services under one umbrella

Now positioned behind Microsoft Azure and AWS in the cloud market, ... Google's brass) the company's Cloud Platform revenue could surpass its ad ...

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Google Inc Hires Cloud Veteran To Take On Amazon, Microsoft

Google intends to make it big in cloud computing, and to help it do so, ... The enterprise market is very lucrative, but for expansion, Google will need to ... by 2020, Google's cloud revenue will exceed that of its advertising business.

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XO Communications receives 2015 Cloud Computing Backup and Disaster Recovery Award

BUSINESS WIRE)--XO Communications (XO) has received a 2015 Cloud Computing ... senior vice president, marketing and product, at XO Communications. ... elevate brands and thought leadership, while minimizing ad-blocking.

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SunTrust Names Corinne Cuthbertson as Brand, Advertising and Digital Marketing Executive

The company also serves clients in selected markets nationally. ... Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid ...

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G2 Crowd Names Marin Software a Leader in Cross-Channel Advertising Software

... cross-device performance advertising cloud for advertisers and agencies, ... the highest overall G2 score -- an average of satisfaction and market presence. ... In G2 Crowd's Winter 2016 Cross-Channel Advertising Report, Marin ...

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Google's cloud move sharpens rivalry with Amazon, Microsoft

In a major move to gain momentum in the growing cloud computing ... team to Google to join in the effort to take market share from cloud leader Amazon. ... company's cloud revenues could surpass advertising revenue in five years.

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ENTERPRISE SOFTWARE Oracle Puts Customer Experience First in Updated Marketing Cloud

Next, Oracle is working to make it easier to tie revenue to marketing ... audience data to key digital ad and media platforms straight from the Oracle ...

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Google 'experiment' lets you stream Android apps from the web

Essentially, the contents of Android apps have been indexed so they can be ... He explained: "The app loads in a virtual machine on Google's cloud ...

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Google Starts Indexing Android Applications Without Matching Web Content To Allow Direct ...

Starting today, it has started indexing Android apps. ... The applications are actually running in real-time on Google's Cloud Platform, using the same ...

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Google Search now surfaces content from within apps, introduces Android app streaming

Google has been testing various levels of app indexing for the last two years, but until now it has only indexed those that have matching web content, ... on Google Cloud Platform, using the same technology as the Google Cloud Test ...

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Google hires a big name in cloud services to take on Amazon

Google wants to get serious about cloud computing, and it's appointed ... To expand into the lucrative enterprise market, Google needs to harness its ... The company's advertising efforts accounted for 89 percent of a total $66 billion ...

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Google buys startup launched by VMware co-founder, puts her in charge of cloud businesses

With 90% of Google's Q3 revenue coming from ads (and much of the rest from ... market for public, private, and hybrid cloud services, trailing IBM, Microsoft, ... The company has tried to differentiate its cloud offerings by emphasizing ...

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Google's big cloud move sharpens rivalry with Amazon, Microsoft

"Google is after those three market leaders for sure right now. ... that the company's cloud revenues could surpass advertising revenue in five years.

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Google wants to stop being just an ad company by 2020

Now Google, a relatively small player in the cloud market, has chimed in. ... Google made 89 percent of its total revenues last year from advertising ...

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Alphabet Inc To Generate Majority Revenue From Cloud In Next 5 Years: Hölzle

Last year 89% of Google's revenue came from advertising dollars from search ... since then Android devices have come to dominate the global market.

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Urs Holzle, Google's 8th employee and tech guru, thinks the cloud could make more money than ads

Urs Holzle, Google's eighth employee and overall cloud boss, thinks that ... the critical enterprise market, "I think that will change very soon," he says.

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Google will soon make more money from the cloud than advertising, says one of the company's first ...

As Business Insider notes, at present Google's advertising division ... The company was not first to market with its smartphone operating system.

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Google To Make More Money From Cloud Than Ads By 2020

Defending Google's space in the cloud computing market, Holzle said, “we're clearly coming from behind,” but there's enough room to get lot bigger.

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The NFL Helps Fuel Sharp Increase In October TV Ad Spending

... is a dark cloud over the league after pictures were released of Greg Hardy's ex-fiancée, ... television ad sales in October pushed the U.S. ad market to record its best ... All four major networks saw ad sales growth in October 2015.

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TubeMogul (TUBE) - Analysts' Weekly Ratings Changes

It offers a cloud-based platform that enables advertisers to plan, buy, measure, and optimize video advertising spend from a single platform.

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Oracle adds A/BCDEFGH market testing

Oracle has delivered several improvements to its Marketing Cloud to deliver the latter. ... audience data integration from the Oracle Data Management Platform (DMP) into key digital advertising and media platforms for their business.

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Alphabet Inc New Gig: Use Android Apps Online Without Download

The latest technology no more requires matching web content for the apps to get indexed, rather it uses its cloud platform to allow the streaming option ...

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Google Search Now Streams Apps from the Cloud When Not Installed on Phone

Google Search for mobile is getting a big makeover! Namely, mobile apps will no longer have to have matching web versions to be indexed by its ...

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Google exec predicts its cloud business will bring in more revenue than ads within 5 years

Saying that Google's cloud business will soon outpace ad revenue is a bold ... that will prove the company's commitment to the enterprise market.

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Martech news: Clipp, Hootsuite, Microsoft, AdRoll, Salesforce, Nielsen, Meltwater, One Green Bean ...

Salesforce has just released Salesforce Marketing Cloud Predictive ... Australian marketers with detailed advertiser-level impression data and ad ...

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Research Analysts' Weekly Ratings Updates for The Rubicon Project (RUBI)

The Company's Advertising Automation Cloud is a scalable software platform that powers and ... The company's market cap is $649.69 million.

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How to identify and develop your marketing data?

By Christian Ludlow-Hyland, Oracle Marketing Cloud, APAC | 19 November ... with companies because they receive irrelevant ads or promotions.

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A peek into the future of hybrid cloud in 2016

Many of us in the cloud community predicted in 2009 that cloudbursting ... Cloud-dependent technologies, such as Internet of Things (IoT), real-time ...

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Google Search starts indexing and letting users stream Android apps without

"These apps are running on virtual machines on Google Cloud Platform, using the same technology as the Google Cloud Test Lab", a Google ...

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Google Takes the Next Step to Merge Apps And the Web

Android has long been about local apps, whereas Chrome OS is largely based on web-based apps and cloud computing. With apps streaming from ...

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Urs Hölzle, Google's 8th employee and tech guru, thinks the cloud could make more money than ads

Urs Hölzle, Google's eighth employee and overall cloud boss, thinks that ... the critical enterprise market, "I think that will change very soon," he says.

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Marin Software Named to Deloitte Technology Fast 500(TM)

... cross-device performance advertising cloud for advertisers and agencies, today ... Marin's focus on cross-channel, cross-device advertising has led to a ... manage and optimize more than $7.2 billion in annualized ad spend across ...

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Oracle Puts Customer Experience First in Updated Marketing Cloud

Oracle Puts Customer Experience First in Updated Marketing Cloud ... audience data to key digital ad and media platforms straight from the Oracle ...

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Oracle pushes out enhancements to its Marketing Cloud suite

Oracle continues its intense pursuit of chief marketing officers with its launch of ... so that marketers can fine-tune their advertising and marketing strategies ... Marketing Cloud combines technology from companies Oracle swallowed ...

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Mobile Cloud Labs Announces Name Change to AdAbouts and Release of New Website

The AdAbouts platform will deliver transparency, efficiency, and location accuracy to the mobile advertising market with its groundbreaking Location ...

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Insider Selling: The Rubicon Project CAO Sells 2400 Shares of Stock (RUBI)

The Firm's Advertising Automation Cloud platform supplies a market for the real-time trading of digital advertising between sellers and buyers and also ...

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US-based Gravity4 acquires Hong Kong's largest digital advertising agency

Headquartered in San Francisco, Gravity4 delivers the world's first “high frequency marketing cloud” that is touted to drive a company's digital ...

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Nexenta Receives 2015 Cloud Storage Excellence Award from Cloud Computing Magazine

The Cloud Storage Excellence Award recognizes companies that have ... maturity and expansion of the cloud storage market through innovation and product ... elevate brands and thought leadership, while minimizing ad-blocking.

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The Rubicon Project General Counsel Brian W. Copple Sells 2800 Shares (RUBI)

The company's market capitalization is $641.71 million. ... Its Marketing Automation Cloud attributes programs for digital advertising sellers, including ...

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The Rubicon Project insider Sells $523048.40 in Stock (RUBI)

The company's market capitalization is $641.71 million. ... The Firm's Marketing Automation Cloud platform provides user reach plus a ... demand side platforms (DSPs) and ad networks, to buy advertising stock, and also a ...

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The Rubicon Project President Gregory R. Raifman Sells 15787 Shares (RUBI)

The Marketing Automation Cloud platform of the Company supplies user ... Buyers of digital advertising use its system to reach 600 million Internet ...

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Marketers Optimize the Customer Experience With New Oracle Marketing Cloud Enhancements

... advertising and media platforms, such as demand side platforms, ad networks and website optimization tools. ... With the latest enhancements to the Oracle Marketing Cloud, we continue to deliver on that vision with an exciting set ...

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mobile platforms

... Trabalhos de Conclusão de Curso, TCC´s sobre mobile platforms. ... and data maintenance in data warehouses implemented at mobile platforms.

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Zoolz Releases a Become a Founder Model for the Next-Gen of Cloud Backups

The Cloud solves a myriad of backup and storage challenges which Zoolz ... It indexes images according to a number of different criteria, including ...

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Meet the 3rd gen Nest Learning Thermostat.

Image
People love the Nest Learning Thermostat because it saves energy. In the UK, it won the H&V News award for Domestic H&V Product of the Year. In Benelux, The Nest Thermostat was honoured by Tweakers in its Best Products Awards. And most importantly, since 2011, the Nest Thermostat has saved over 4 billion kWh of energy in millions of homes worldwide.*But every country is different. So is every home. And even every heating system. That’s why we designed the new 3rd generation Nest Learning Thermostat for Europe to work even harder to make every home cosy and save energy.*Hot water control
Now you can control your hot water tank from the Nest Learning Thermostat. It comes with a schedule already set up for you, but you can always adjust it from the Nest app. For weekend visitors or extra shower time, you can give your hot water a boost when you need it. And when you’re away for a few days, Auto-Away turns off your hot water so it can help save energy. Why keep it on when you’re n…

Pixels acquired by US marketing cloud firm Gravity4

Pixels, the Hong Kong-headquartered online advertising company founded by Kevin Huang in 2002, has sold a majority stake to San Francisco-based ...

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Pixels acquired by ad tech company Gravity4

Gravity4 plans on acquiring the outstanding 6.3% of Pixels shares in the next few months and integrate Pixels into the Gravity4 Marketing Cloud.

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US-based Gravity4 acquires Hong Kong's Pixels

Pixels' mobile ad offerings, including an HTML5-based rich media creative suite that is considered innovative in the ... "With the introduction of Gravity4's marketing cloud to the Asian market, our customers will reap the benefits of ...

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Parks Associates Whitepapers Present New Strategies for Companies to Succeed in Connected ...

Operators worldwide are adding cloud DVR in order to offer unique services and ... considerations for companies considering their options for ad insertion. ... Parks Associates is an internationally recognized market research and ...

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AARP Media Sales Launches Week-Long Takeover Advertising Campaign As 50+ Becomes ...

"With our multiplatform 'takeover' ad campaign appearing everywhere – expected ... and Consumer IoT, as well as (new) IoT's use in Vertical Markets. ... In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM ...

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Parks Associates Whitepapers Present New Strategies for Companies to Succeed in Connected ...

Operators worldwide are adding cloud DVR in order to offer unique ... Unlocking the Ad Insertion Gold Rush, sponsored by Adobe, examines the shift ... TV Unlimited: How Cloud DVR Will Transform Video Services, sponsored ... sources of video content has providers struggling to maintain market share.

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Behind The Data Cloud, The Basis Of Oracle's ID Graph

But as Oracle methodically built out a Marketing and Data Cloud, that .... “I ran an ad campaign and because people took a lot of actions offline and on ...

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Google, HomeAdvisor Team Up in Home Services Market

Earlier this year, Google also launched a new Home Services Ads service, which like other similar ventures lets users find professionals in a limited ...

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Online Marketing Company fishbat Discusses 3 Features Of Advertising On Instagram

Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo ...

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Integral Ad Science Releases Q3 2015 Media Quality Report - Video Advertising Remains a ...

Whilst video continues to present challenges, ad spend in video advertising has seen exponential .... In her Day 2 Keynote at 17th Cloud Expo, San.

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If alphabet Google suspended in cloud race?

But despite Google&s strength in the advertising industry, which is ... fast-growing segment of the cloud market, as well as the SaaS market has a lot of ...

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I-Cloud Global Online Advertisement, Search marketing expert, Google Ad words Professional ...

I-Cloud Global Online Advertisement, Search marketing expert, Google Ad words Professional, Microsoft Bing accredited. Contact. We are expert in ...

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Hyundai's Super Bowl 50 Game Plan To Feature New TV Ads

"It's fitting that our most strategic Super Bowl marketing program ever at .... In this Power Panel at 17th Cloud Expo, moderated by Conference Chair ...

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The Rubicon Project Rating Increased to Hold at TheStreet (RUBI)

The stock's market capitalization is $680.76 million. ... Its Advertising Automation Cloud attributes programs for digital advertisements sellers, including ...

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DraftKings and FanDuel spend millions on fantasy sports advertising, and it works

“In our opinion, this level of TV ad spend is unsustainable,'' said a ... state legislation crackdowns cast a cloud over the industry, revenue forecasts for ...

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TheStreet Upgrades The Rubicon Project to "Hold" (RUBI)

The Advertising Automation Cloud platform of the Firm supplies a market for the real time trading of digital marketing between sellers and buyers and ...

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Nexenta Receives 2015 Cloud Computing Magazine Award for Software-Defined Storage Innovation

The Cloud Computing Backup and Disaster Recovery Award recognizes ... is being honored for their achievement in bringing innovation to the market, while ... elevate brands and thought leadership, while minimizing ad-blocking.

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Demandbase Launches the Marketing Industry's First B2B Data Cloud

The B2B Data Cloud drives more effective advertising, personalization and sales programs by allowing customers to leverage an open data model ...

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$1 Billion in Advertising Sold Through DOmedia

DOmedia is betting their suite of cloud-based applications will do the same for the OOH market. “Technology allows advertising buyers and sellers to ...

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Demandbase Launches B2B Data Cloud and Job Function Targeting

Demandbase Launches B2B Data Cloud and Job Function Targeting ... The B2B Data Cloud connects into hundreds of ad exchanges, marketing ...

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Adobe, Krux And Neustar Crest Forrester's DMP Wave

Some corners of the ad and marketing tech industries wonder if the ... from the rest of Adobe Marketing Cloud or through a rich third-party network.

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Demandbase launches new data-driven B2B cloud service

Demandbase launched its B2B Data Cloud platform based around ... into hundreds of ad exchanges, marketing technologies and CRM systems.

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Flashtalking Adds Chief Technology Officer

"My job is the ensure Flashtalking, as the world's leading independent ad serving .... a market opportunity for Cloud Real-Time Communications (RTC) platforms. We expect this market to represent a $4.5 billion opportunity by 2018.

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Demandbase Launches the Marketing Industry's First B2B Data Cloud

The B2B Data Cloud drives more effective advertising, personalization and sales programs by allowing customers to leverage an open data model ...

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Shane Co. Adds New Unexpected Twist to Legendary Radio Ads for Holiday Jewelry Campaign

Raxak Protect automated cloud security enables cloud apps to be deployed ... We expect this market to represent a $4.5 billion opportunity by 2018.

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Walmart vs. Amazon: Can Bentonville Beat a Rival That Values Growth Over Profit?

We are glad you are enjoying Advertising Age. To get ... The answer he got was that Mr. McMillon feels the market will eventually force Amazon to be more ... Walmart also appears to be taking a swipe at Amazon's cloud profitability.

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